Along with the creation and appearance of social networks, influencers also began appearing. Many of them began by creating content for social networks, such as Facebook or Instagram, and began to have a new impact on adolescents and young people.
For this reason, the brands opted to promote their products and/or services through these new brand ambassadors of the digital age.
Now, when we enter different social networks such as Facebook, Instagram, Tik Tok, among others, we can see the ‘stories’ of influencers promoting products for young people, who is the audience that browses the most in the virtual world.
It takes creativity and dedication
Whether you want to be an influencer or you are looking for a digital brand ambassador, you must know how to use creativity, since almost all the content that is published on social networks must attract the attention of the target audience.
In addition, over time, you will see that it is essential to provide dedication to prepare a weekly or monthly plan, to be more organized, and to know the best digital strategies.
Almost all influencers work with brands
This is because brands are choosing to create Social Media strategies and to meet their objectives, they must bet on working with influencers.
Who have a large number of followers, and who can transmit their messages more entertainingly. But do you know what is a common issue with social media marketing plans?
TikTok is the influencer boom
Many more used social networks in 2020 are being a success, and the one that stands out the most is TikTok. Within the world of digital marketing, this social network has become one of the favorites for thousands of influencers, who have a greater connection with young people.
Instagram is still the favorite platform to interact with followers
Instagram continues to be one of the favorite social networks to interact with followers. This indicator allows brands to bet on publishing entertaining content with a sales focus, through influencers.
Currently, one of the strategies they use is Instagram Live, where they provide workshops to do at home during this pandemic.
Most advertisers believe that working with influencers is effective
More than 80% of advertisers believe that working with influencers is effective, since they allow you to connect with followers, and where you can get potential consumers and customers.
For this reason, more brands are betting on using this digital marketing strategy to meet brand objectives.
They improve and increase conversion and traffic
Within the digital marketing objectives, it is important to achieve a good conversion rate and qualitative traffic to improve the branding of the brand, and thus position itself among the competition.
You can also increase the SEO positioning of your website
If you want to improve SEO positioning, influencer marketing can be a great option to meet this goal.
For example, many influencers post the brand’s website link below the Live Streams, which allows all followers to learn more about the brand, and increase web traffic.
They can help you increase sales on social networks
All the actions that we carry out help us to fulfill one of the main objectives for many brands: to sell. So, influencer marketing also allows you to increase your sales on social networks, thanks to all the relevant content that the influencer creates about a product or service.
Do you want to improve your brand status in digital marketing? At Digital Specialist, we have experts that can help you manage good influencer marketing to direct your objectives and increase your engagement.